The Cake Store started life as Slatter’s Bakery, with one shop in Brockley, South London in the early 1900’s.
Founded by Tom Slatter, it is now a third generation family business, having been run by Tom’s son Ken from the 1960’s to the mid 80’s, when Ken’s own sons Kevin and Tim took the helm. The brothers continue to run this very successful business, steering it through the advent of internet shopping by introducing The Cake Store’s online ordering system and The Brilliant Bakers mail order cakes.
When Ken Slatter was 18 in 1955 and attending the National Bakery School, he won his first gold medal at the British Bakery annual competition at Caxton Hall. He was studying speciality courses in Continental Confectionary, Hand-Made Chocolates and Exhibition Cake Decorating and went on to win 34 gold and silver medals during his career, being the only student ever to have twice won the coveted gold medal in the National Student Competition Founders Cup and 3 consecutive gold medals at Hotelympia (eventually being barred from entering to give other contestants a chance!)
When Ken joined his father in the running of the business it went from strength to strength. Growing from one small bakery to a chain of successful high street shops, as well as two production sites in Sydenham and Catford along with a large wholesale business employing over 70 staff in total.
During the 1970’s he made regular appearances on BBC’s The Generation Game as a guest expert.
Although now retired, Ken still takes an active role in The Cake Store, making all of our chocolate confectionary by hand, including exquisite chocolates and petit fours at Christmas and a huge range of Easter Eggs.
Kevin and Tim studied at The National Bakery School and Westminster Catering College respectively before joining Ken in the business in the 1980’s.
They expanded the wholesale operation further by becoming suppliers to Waitrose Supermarkets, Kew Gardens and Hampton Court Palace. The Cake Store has also been supplying scones to the Wimbledon Tennis Championships for over 30 years, freshly baking round the clock, to supply 10,000 scones a day for each of the two weeks.
In the 1990’s, with the rise of one-stop supermarket shopping undercutting specialist high street shops such as Slatter’s, the brothers took the decision to start scaling down their retail outlets, eventually keeping just the flagship Sydenham store – a very recognisable local landmark for decades - which continues to be a hugely popular local bakery whilst also serving as a showcase for the beautiful celebration and wedding cakes on offer.
Kevin and Tim were joined in the year 2000 by Steven Howard. Steve studied Cake design and decoration at Brooklands College and went on to work in several patisseries and bakeries as well as at Fortnum & Masons. During this time Steve won numerous awards and medals for cake decorating and sugarcraft including being named the British Baking Industry Cake Decorator of the Year, 3 years running at The Grosvenor House Hotel. Once joining The Cake Store, he expertly steered them towards specialising in the celebration cake side of the business, designing an inspirational new range not seen on the high streets previously.
Steve was appointed Creative Director, and now heads up a team of 11 talented full-time cake decorators who continue to constantly design and create new cakes, often for celebrities and TV and magazine appearances. Click here to view some of the wonderful creations with their very satisfied recipients!
The Wedding department at The Cake Store has been headed by cake designer Helen Mighell since 2007, who has created most of the wedding cakes seen on these pages and is completed by Laura Cook, the wedding cake co-ordinator.
The start of 2014 sees exciting developments within The Cake Store’s wedding department, with the launch of a superb new range of cakes and favours for the forthcoming season and the complete re-vamp of the website.